Fashion East is a non-profit project, created by Lulu Kennedy, operating since 2000 with the aims to show up and coming designers’ work during London Fashion Week.

Over the years it has helped start the careers of many prominant figures in fashion including: Gareth Pugh, Jonathan Saunders, House of Holland, Louise Gray, Marios Schwab, Meadham Kirchhoff, Richard Nicoll, Roksanda Ilincic and Simone Rocha.

This years’ work was created by Ed Marler, Helen Lawrence and Louise Alsop.

Their signature and trademark pieces?

Ed Marler:  “Over the top dress-up” & “Big Crowns.”

Helen Lawrence:  “Handmade knits, PVC scribble embroideries, and wobbly shapes” & “Powder pink PVC scribble jumper from SS14

Louise Alsop: “Layering, graphic prints & sheers.” & “Printed t-shirt with oversized shore or the transparent print PVC Latex jacket.”

Photography supplied courtesy of London Fashion Week