The Union: Loewe and Meccano

As we start the year with enchantment and boldness, here’s a reminder that the collaboration between menswear luxury house Loewe with toy brand Meccano is currently available. When asked about the roots of this concept, Loewe’s creative director, Jonathan Anderson, told the Telegraph: ‘When you take over any house, the initial feeling is of a childlike experience. You feel like a kid in a candy shop. How do you rebuild a fashion brand? Meccano fitted into that child’s way of rebuilding something.’

Loewe and meccano collaboration 1Last summer, we were given glances of what such a union might contain. Between Oxford shoes, silky fabrics and references to Meccano’s visual concepts, emphasised in details of belts, bags, tops, and shoes, the fruit of this collaboration did not disappoint; on the contrary, simplicity and boldness paired ever so elegantly.  In fact, the thirty-year-old observes not feeling ‘ comfortable with the idea of fashion as an art form, but mechanics I can understand.’

Loewe and meccano collaboration 3

Unexpected is the collaboration of  a Spanish and British brand, but the BFA designer of the year says: ‘The whole point is to turn Loewe into a cultural brand. Meccano is an international toy; it would be extremely old-fashioned of us to work only on Spanish things.’

Despite dividing his time between working for Loewe and his own brand, JW Anderson, the designer says: ‘I have this feeling that I know where I’m going. I know I’m on the right track.’

Accompanied by a presentation of Meccano’s original models, this collection is available in London’s Dover Street Market.

Loewe and meccano collaboration

Loewe Spring 2015

images courtesy of Google images

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