Phetogo Louwfant | The rise of Her Queendom | Interview

“I’m from a family of creatives. I was born into fashion, this has been a part of me from an early age. My Dad was a hair stylist and my mom a nurse who happens to take an interest in Fashion. Did I mention my Grandmother? Now that woman has taught me the true meaning of self-love that’s why I see myself as a Queen.”

  • What comes to mind when you think about African approach to fashion?

The first thing that comes to mind when I think of Africa’s approach to Fashion is Originality. Most African designers don’t follow trends, they’re original. We draw inspiration from our own roots but I also feel like there’s always room for growth and innovation. Africa has a lot of influential creatives if only we can believe in ourselves. One of my favourite African designers has to be Loza Maleombho from Cote D’ivoire, her work is original and futiristic, she inspires me in so many ways.

  • Indeed, Africa’s economical growth is promising, especially in the luxury fashion consuption. Which other designers or artists should we look out for?

I absolutely admire Loza Maleombho of Ivory Coast, her work touches your soul. Clive Rundle is also on the top of my list, his work is unique and cutting-edge. Marley Bloo is an upcoming musician the world must familiarise themselves with. I also think the world should be on the look out for Phetogo Louwfant.

I am my own Role Model. Strength and courage are what I have as a young woman. Every time I feel like I’m falling or failing, picking myself up becomes easy because of those two attributes.

  • Is this how you want to be remembered by next generations?

Yes, I would like the next generation to remember me as an artist that cleansed souls through her artistry.

It is very important to take good care of yourself. So, I begin the day with warm lemon water every day. I often eat clean and I’m active so yoga and running is what keeps me in shape.

  • Who would you like to work for in the future?

Vera Wang and Phoebe Philo are women I truly admire and I’d love to work with them one day .
I will also be honoured to work with Loza Maleombho from Cote D’ivoire

Believe in the power of dreams, stand for what you believe in even if it means standing alone. Your dreams are Valid.


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