The US model follows Swarovski’s former face and spokesperson Miranda Kerr.

Commenting on the change, Swarovski’s Creative Director Nathalie Colin observed, “Karlie is someone young women look up to — her use of social media makes her accessible to a broad audience…. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life.”

Karlie Kloss for Swarovski.

Emphasis on how Swarovski’s creative director acknowledges Kloss as a master mind and take notes, boys and girls.

ph source: swarovski