The US model follows Swarovski’s former face and spokesperson Miranda Kerr.
Commenting on the change, Swarovski’s Creative Director Nathalie Colin observed, “Karlie is someone young women look up to — her use of social media makes her accessible to a broad audience…. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life.”
Emphasis on how Swarovski’s creative director acknowledges Kloss as a master mind and take notes, boys and girls.
ph source: swarovski